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Mr. Antoine Choueiri

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Posted by: admin
May 27, 2011

Antoine Choueiri, the man widely regarded as the founding father and chief architect of the Middle East’s modern media industry, has died following a long battle with cancer.


As founder and chairman of the Choueiri Group, the Middle East’s largest media broker, he was a modern day Colossus who, for nearly half a century, straddled the region’s media and advertising sectors.


Throughout his lengthy career he attracted various monikers, such as ‘the Godfather’ of advertising ‘Grandfather’ and ‘Media Mogul,’ In a rare interview, however, when asked how he described himself he simply replied: “Just a man from Lebanon.”


But such modesty belied his vast achievements. As a businessman he was hugely driven, possessed of great ingenuity and a shrewd strategist. He was also, say many, “exceptionally intellectual,” “very bullish,” and “a fighter.”


 

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